Understanding the Psychology of Color Design
If used effectively, color design theory is one of the most powerful tools a designer can wield. Colours are a form of non-verbal communication that can speak volumes in a fraction of a second. They can instantly set a mood, convey an emotion, invoke a physiological reaction or inspire people to take action. When we harness the right colour and emotion to help tell a client ‘s story it can have a powerful effect…..
It matters a great deal how color appears to a viewer, its effects, and the overall mood color creates. That’s why an understanding of color psychology plays such an important role when choosing colors for interior spaces by designers in different settings and for different functions. Below is a list of colors and their associated moods.
